As the designation “Institute for taste research” suggests, arotop marketing research is specialized in the analysis of taste, olfactory and optical perceptions of food products.
This is reflected in arotop’s market position and its experience in the field. Most of the institute’s clients are important producers in the food and beverage industry.
The know-how acquired through nearly 15 years of market research and almost 20 years of work in the field of sensory analysis is one of the most important pillars of success for the institute. Our expertise in the planning and conduct of degustations requiring complicated preparations or services in combination with other components is one of our most important strengths.
Strong emphasis is also placed in this context on the knowledge and experience of project personnel. This ensures that project participants can always rely on quality food preparation and a well-organized degustation.
The institute operates a professional institutional-scale kitchen equipped with state-of-the-art convectomats, combi-steamers and other appliances as well as ovens, boilers and stoves and a standard household kitchen with an extensive and expandable array of equipment and utensils –which documents arotop’s role as a specialist partner to the food industry. On-site storage capacities, including refrigeration and deep-freeze warehouses, enable the institute to organized degustations for up to 500 persons.
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