The heart and soul of the arotop market research department are the two state-of-the-arts, with DIN-10962-accredited, sensory laboratories. They accommodate up to 22 persons and provide the standardized, reproducible conditions required to ensure reliable, untainted test results. Air-conditioned booths, controlled ambient air and standardized lighting conditions – including neutralizing red light on request – ensure that analysts can make their assessments in the absence of external influences. This system is particularly beneficial for samplings in which olfactory and optical characteristics are assessed in addition to taste impressions.
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