From the perspective of efficient consumer marketing, consumer experience with the use of a product is still the standard by which the success or failure of a product is measured. Only positive experiences with a product lead to regular repeat sales. Thus sympathy for the product and sensory profiles go hand in hand.
In an environment of increasingly tough competition among marketing concepts, brands, and advertising approaches, sensory analysis plays an increasingly important role in product success. Only those product profiles that meet consumer expectations exactly will lead to long-term sales success. In the case of food products, sensory experience becomes the central focus of criteria for success.
arotop marketing research is one of the few accredited institutes in Germany with nearly 20 years of experience in the field of sensory analysis and the capacity to offer the consumer goods industry in-depth know-how and reliability when it comes to planning, conducting and evaluating complex sensory analysis projects.
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