arotop marketing research – the basis for successful products
arotop marketing research is one of few institutes in Germany with the capacity to unite know-how in the fields of market research and sensory analysis under a single roof and within the framework of a comprehensive methodological concept.
We apply four guiding principles in market research:
Test consumers are recruited in our own call centre in accordance with our quality standards and customer specifications.
Studio tests are conducted with modern technical facilities and equipment.
We rely exclusively on trained personnel with relevant know-how (no personnel from temporary employment agencies).
External influences are carefully controlled during the test phase.
Our experience has shown that these principles have a decisive impact on test quality. Reliability is the best “recipe” for valid market research results.